You hire a digital marketing agency, but there are no clear benchmarks or metrics to assess the effectiveness of their services. What is the most likely source of this ethical concern? * choices: -Few search attributes -Services are highly technical -Lapse between performance and evaluation -Mostly no guarantees and warranties -Personnel have limited supervisory and management -Performance variability is accepted -Outcome-based reward limits other services -Consumer inputs affects services

Context: In a call center, employees are pushed to sell more services, even if it means misleading customers about the benefits. What is the most likely source of this ethical concern? - Few search attributes - Services are highly technical - Lapse between performance and evaluation - Mostly no guarantees and warranties - Personnel have limited supervisory and management - Performance variability is accepted - Outcome-based reward limits other services - Consumer inputs affects services

Context: Context: Context: Imagine you're booking a vacation package online, but the website provides minimal details about the accommodations, amenities, and locations. What is the most likely source of this ethical concern? -Few search attributes -Services are highly technical -Lapse between performance and evaluation -Mostly no guarantees and warranties -Personnel have limited supervisory and management -Performance variability is accepted -Outcome-based reward limits other services -Consumer inputs affects services

Context: A cosmetic surgeon promises you unrealistic and exaggerated results from a procedure. What is the most likely source of this ethical concern? -Few search attributes -Services are highly technical -Lapse between performance and evaluation -Mostly no guarantees and warranties -Personnel have limited supervisory and management -Performance variability is accepted -Outcome-based reward limits other services -Consumer inputs affects services Answer question

At a hotel, the staff members appear to operate independently without clear supervision and commits discourtesy at times. What is the most likely source of this ethical concern? - Few search attributes - Services are highly technical - Lapse between performance and evaluation - Mostly no guarantees and warranties - Personnel have limited supervisory and management - Performance variability is accepted - Outcome-based reward limits other services - Consumer inputs affects services

Which of the following is NOT one of the four factors affecting consumers' search processes? Perceived benefits versus perceived costs of search Locus of control Actual or perceived risk Type of product or service Functional versus psychological need