What is the primary purpose of a remarketing campaign in Google Ads?
Question
What is the primary purpose of a remarketing campaign in Google Ads?
Solution
The primary purpose of a remarketing campaign in Google Ads is to target and reach out to users who have previously interacted with your website or mobile app. This campaign allows you to show tailored ads to these users as they browse other websites or use other apps within the Google Display Network. By doing so, remarketing campaigns aim to re-engage with potential customers, increase brand awareness, and ultimately drive conversions.
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