When looking to optimise the performance of a website to improve its search engine ranking, using 'long tail keyword terms' in your SEO plan often allows you to...Outrank lots of larger, more established companiesFind more opportunitiesSee more traffic than short tail keywordsPerform better on social media

When looking to optimize the performance of a website to improve its search engine ranking, using 'long tail keyword terms' in your SEO plan often allows you to:

1. Outrank lots of larger, more established companies: Long tail keywords are more specific and less competitive than short tail keywords. This means that while larger companies may dominate short tail keywords, a well-optimized website can outrank them on long tail keywords.

2. Find more opportunities: Because long tail keywords are more specific, they can help you find more niche opportunities. For example, if you sell handmade soap, using a long tail keyword like "handmade lavender soap" might help you reach customers who are specifically looking for that product.

3. See more traffic than short tail keywords: While each individual long tail keyword might get less traffic than a popular short tail keyword, the combined traffic from a variety of long tail keywords can often be higher.

4. Perform better on social media: Long tail keywords can also be useful for social media marketing. By using specific, targeted keywords in your posts, you can reach a more engaged audience and improve your performance on social media platforms.