Question 1 of 123851274Eric is optimising his fruit and veg website for SEO and would like to improve his ‘long tail’ keywords.Which of these sets of words contains an example of long tail keywords?Maris piper potatoesPotato, potatoes, farm potatoes, organic potatoesBuy organic potatoes from a family farm

Short strings of specific keywords with low search volume are called ___________.Long-hair keywordsLong-tail keywordsHigh-relevance keywordsTop-tail keywords

When looking to optimise the performance of a website to improve its search engine ranking, using 'long tail keyword terms' in your SEO plan often allows you to...Outrank lots of larger, more established companiesFind more opportunitiesSee more traffic than short tail keywordsPerform better on social media

What is a common benefit to long-tail keywords?

When considering how mobile users will search for your business, which types of keywords should you focus on?Long tail keywordsShorter keywords and phrasesLonger keywords and phrasesExact match keywords

Question 1 of 123851274Eric sells fruit and veg online and is using SEO to improve where he ranks in search engine results. He’s researched what people search for to get to his website, and he’s created content to match it.Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time.Which advice should he not take?Select 2 Correct ResponsesContract an agency offering top organic search positionsDon’t change your keywords as it confuses search enginesStay up to date with search engine changesRead about the trends in your industry and use them to create content for your pageGet opinions from your customers on what might be missing from you