Then use the confidence interval (-0.004, 0.104) calculated for this sampling situation chosen by this student to answer the following research question: How does the proportion of all Maori authorities who use social media to gather feedback or resolve customer concerns compare to the proportion of all Maori authorities who use social media to monitor social media activity of other businesses or customers?
Question
Then use the confidence interval (-0.004, 0.104) calculated for this sampling situation chosen by this student to answer the following research question: How does the proportion of all Maori authorities who use social media to gather feedback or resolve customer concerns compare to the proportion of all Maori authorities who use social media to monitor social media activity of other businesses or customers?
Solution
The confidence interval (-0.004, 0.104) indicates the range within which the true difference between the two proportions lies.
Step 1: Interpret the Confidence Interval The confidence interval ranges from -0.004 to 0.104. This means that the proportion of all Maori authorities who use social media to gather feedback or resolve customer concerns could be up to 0.104 higher than the proportion of all Maori authorities who use social media to monitor social media activity of other businesses or customers. Conversely, it could also be up to 0.004 lower.
Step 2: Compare the Proportions If the confidence interval includes zero (which it does in this case), it suggests that there is no significant difference between the two proportions. In other words, the proportion of Maori authorities using social media for customer feedback and those using it for monitoring activity are roughly the same.
Step 3: Conclusion Based on the given confidence interval, we cannot definitively say that one activity is more prevalent than the other among Maori authorities. The data suggests that the proportions are similar. However, there is a slightly higher chance that more Maori authorities use social media to gather feedback or resolve customer concerns than to monitor the activity of other businesses or customers.
Similar Questions
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