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An online retailer has a goal of increasing the value they see from their Search campaigns, and the Chief Marketing Officer has set a target return metric they need to achieve in the coming year.Which Smart Bidding strategy is the right fit for this organization?Target ROASTarget conversion valueMaximize clicksMaximize conversions

Question

An online retailer has a goal of increasing the value they see from their Search campaigns, and the Chief Marketing Officer has set a target return metric they need to achieve in the coming year.Which Smart Bidding strategy is the right fit for this organization?Target ROASTarget conversion valueMaximize clicksMaximize conversions

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Solution

The right Smart Bidding strategy for this organization would be "Target ROAS" (Return on Ad Spend). This strategy is designed to help businesses get more conversion value or revenue at the target return on ad spend they set. It uses advanced machine learning to optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction. This is ideal for the organization's goal of increasing the value they see from their Search campaigns.

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