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Match each auto-bidding strategy to the right campaign goal. Target CPA Target Impression Share Maximize clicks Target ROASConversionsVisibilityRevenueTraffic

Question

Match each auto-bidding strategy to the right campaign goal. Target CPA Target Impression Share Maximize clicks Target ROASConversionsVisibilityRevenueTraffic

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Solution

  1. Target CPA (Cost Per Acquisition) - This strategy is best suited for the campaign goal of Conversions. It sets bids to help get as many conversions as possible at the target cost-per-acquisition you set.

  2. Target Impression Share - This strategy is best suited for the campaign goal of Visibility. It automatically sets bids with the goal of showing your ad on the absolute top of the page, on the top of the page, or anywhere on the page of Google search results.

  3. Maximize Clicks - This strategy is best suited for the campaign goal of Traffic. It is an automatic bidding strategy that sets your bids to help get as many clicks as possible within your budget.

  4. Target ROAS (Return On Ad Spend) - This strategy is best suited for the campaign goal of Revenue. It sets bids to help get as much conversion value as possible at the target return-on-ad-spend you set.

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