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Domino’s uses social media platforms like Facebook to connect consumers with marketers along with other customers, utilizing which of the following characteristics of digital marketing?Multiple Choiceconnectivityinteractivityaccessibilitycontroladdressability

Question

Domino’s uses social media platforms like Facebook to connect consumers with marketers along with other customers, utilizing which of the following characteristics of digital marketing?Multiple Choiceconnectivityinteractivityaccessibilitycontroladdressability

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Solution

Domino’s uses social media platforms like Facebook to connect consumers with marketers along with other customers, utilizing the following characteristics of digital marketing:

  1. Connectivity: Social media platforms like Facebook allow Domino's to connect with a large number of consumers all over the world. They can share updates about their products, promotional offers, and more to keep their audience engaged.

  2. Interactivity: Digital marketing allows for two-way communication. Customers can interact with Domino's posts by liking, commenting, and sharing. They can also send messages directly to the company with questions or feedback.

  3. Accessibility: Digital marketing platforms are accessible to anyone with an internet connection. This means Domino's can reach a wide audience, including people who may not have physical access to a Domino's store.

  4. Control: Domino's has control over their own digital marketing content. They can choose what to post, when to post it, and how to respond to customer interactions.

  5. Addressability: Digital marketing allows Domino's to target specific segments of their audience with personalized messages. For example, they can send targeted ads to people who have previously visited their website or expressed interest in their products.

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