A researcher is collecting data on the preferences for different smartphone brands among a group of participants. What level of measurement is most appropriate for this data?
Question
A researcher is collecting data on the preferences for different smartphone brands among a group of participants. What level of measurement is most appropriate for this data?
Solution
The most appropriate level of measurement for this data would be nominal.
Here's why:
-
Nominal level of measurement is used for variables that have categories, but have no order or priority. They are merely labels and cannot be arranged in a specific order.
-
In this case, the different smartphone brands that the participants prefer are categories. There is no inherent order to these brands; one is not necessarily better or worse than the other.
-
Therefore, the nominal level of measurement, which simply categorizes data without giving any sort of order or hierarchy, is the most appropriate for this data.
Similar Questions
You are at your local shopping centre and are approached by a researcher who asks you to complete a survey. You agree and note that the survey aims to assess customer preferences for the packaging of a new energy drink. You are asked to rank your preferences from “Most preferred” to “Least preferred”. What level of measurement is being used to gather this data? Group of answer choicesInterval scaleNominal scaleOrdinal scaleRatio scale
Imagine you are conducting a research study on consumer preferences for smartphone brands in your country/region/area/location. You have collected data from a sample of 100 participants regarding their preferred smartphone brand, annual income, and age.Based on the given scenario, complete the following tasks:Identify the Scale of Measurement for Each Variable:Identify the scale of measurement (nominal, ordinal, interval, or ratio) for each of the following variables:Preferred smartphone brandAnnual incomeAge
Niki has to conduct a large-scale quantitative study on Samsung Note phones. Before doing this, she wants to explore consumer attitudes towards the Samsung Note phones. Which of the following would be the most appropriate qualitative method to be used?On-line surveysExperimentsFocus group discussionsMail survey
A market research firm is interested in studying consumer preferences for smartphones in a particular city. They target a population of 5000 residents. Of these, 40% are iPhone users, 30% are Android users, 20% are users of other operating systems, and 10% do not own smartphones. The firm randomly selects 1000 residents for their survey. Identify the population, sample, variables to be studied and the type of variable to be studied. Explain your answers.
By measuring the extent to which consumers in a market are familiar with a brand and what it stands for, marketers can assess the level of brand Blank______.Multiple choice question.awarenessloyaltyequityvalue
Upgrade your grade with Knowee
Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.