As discussed in the lecture, there are six levels in the product hierarchy. Identify the missing levels in the diagram? Product Mix, Product Design, Product Quality Product System, Product Plan, Product Variant Product Packaging, Product Style, Product Quality Product Item, Product Line, Product Family
Question
As discussed in the lecture, there are six levels in the product hierarchy. Identify the missing levels in the diagram? Product Mix, Product Design, Product Quality Product System, Product Plan, Product Variant Product Packaging, Product Style, Product Quality Product Item, Product Line, Product Family
Solution
The six levels in the product hierarchy, from broadest to narrowest, are:
- Product Need
- Product Class
- Product Line
- Product Type
- Brand
- Item
Comparing these levels with the options provided, it seems none of the options correctly represent the six levels of the product hierarchy. All options are missing some levels and include some that are not part of the standard product hierarchy.
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