The core product (one of the three levels of a product) is the:
Question
The core product (one of the three levels of a product) is the:
Solution
The core product is the fundamental benefit or solution that the consumer is actually buying when they purchase the product. It is the basic need that the consumer is trying to satisfy when they buy the product. For example, if a consumer buys a drill, the core product is not the drill itself, but the ability to make holes.
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