You want to create a way to describe the lifestyles, habits and behaviours of users but not specifically how they would use the product or its features. What are you looking to create?Question 19Select one:a.User personab.Value propositionc.User scenariosd.User story

What is a user persona?Select one:A fictional individual used to represent the demographics, goals, values and pain points of a large proportion of a product’s user groupThe behaviours, characteristics and goals which the UX designer hopes from a group of usersA collection of behaviours, characteristics and goals which belong to a small group of your actual usersA description of a single important user’s behaviour and personality

Which of the following statements about the product persona is false? Personas are abstractions of groups of real consumers who share common characteristics and needs. It is also a profile of a employees who sell the product. Product Persona provides a unified view of how a product interacts with its users. It defines the beliefs, motivations, interests and personality of a product.

The experience a user has when interacting with a product is __? User Flow User Journey User Story User Persona

The persona is not an actual user of the product, but is indirectly affected by it andits use refers to _______ persona

In the video given above, you learnt that lifestyle is the pattern of living as expressed through an individual’s activities, interests and opinions. These are also called ‘lifestyle dimensions’ and have a direct impact on the manner in which an individual spends his/her time and money. Lifestyle dimension DescriptionActivities These include a person’s daily routine and other related tasks, which directly affect buying behaviour. For example, a working professional will have a different purchasing pattern than a freelancer. Similarly, social events, choice of entertainment, and recreational ideas, among other things, can give companies clues about a consumer’s purchasing behaviour.Interests and Opinions These are ideas that drive an individual’s passion. A passionate reader may include reading and writing as his/her interests and might choose to spend more on buying books as compared to a travel enthusiast who would not mind spending heavily on travel interests. Demographics These differentiate consumers based on their age, income, marital status, and other characteristics. Consumers falling in a particular age/income group or residing in a particular region might prefer a certain brand over other brands.Now, based on your learnings from this segment, attempt the following questions.Question 1/2MandatoryLifestyleWhich of the following companies is the most likely to target a particular lifestyle?A pharmaceutical companyA company that sells sports equipmentA B2B company that sells motion sensors