What role does 'sponsorship' play in the promotional mix?It is used to educate customers about product features.It primarily provides after-sales service.It associates the company or brand with an event or organization.It offers discounts on bulk purchases to wholesalers
Question
What role does 'sponsorship' play in the promotional mix?It is used to educate customers about product features.It primarily provides after-sales service.It associates the company or brand with an event or organization.It offers discounts on bulk purchases to wholesalers
Solution
Sponsorship plays a significant role in the promotional mix. It is primarily used to associate the company or brand with an event or organization. This association can help increase brand awareness, create preference, build brand loyalty, and provide the company with a direct avenue of communication with its customers. Sponsorship is not typically used to educate customers about product features, provide after-sales service, or offer discounts on bulk purchases to wholesalers. Those roles are often fulfilled by other elements of the promotional mix such as advertising, personal selling, and sales promotion.
Similar Questions
Our programmes and certifications are valued and renowned globally for several thousands of dollars. Thanks to our partnership with Mastercard Foundation we are able to offer you access to world-class programme training on full sponsorship.Why should we consider you for this full sponsorship? *Write at least 30 words and at most 300 words
Answer in a minimum of 50 words, which is roughly 5 sentences.Our programmes and certifications are valued and renowned globally for several thousands of dollars. Thanks to our partnership with Mastercard Foundation we are able to offer you access to world-class programme training on full sponsorship.Why should we consider you for this full sponsorship? *
The question below contains a paragraph followed by alternative summaries. Choose the alternative that best captures the essence of the paragraph.What exactly do advertisers get out of sponsoring public entertainment? Does it boost their sales? Does it enhance the company image in a way that's measurable at the bank? A question mark hangs over this issue. Sponsors are evidently beginning to mutiny on the bounty. Volvo, the car people, has pulled out of international Grand Masters tennis which they bank-rolled for years. This followed closely on Virginia Slims cigarette dismantling a long-standing association with women’s tennis. Now Prudential Insurance has told world cricket that it's been fun but that they've got to go.Though advertisers always believe in long term participation, they feel that sponsoring public entertainment does not help meet their goal: sales improvement.Agencies sponsoring public entertainment seem to have no evidence whether such sponsorship helped the brand and are moving away from it.Volvo, Virginia Slims Cigarette and Prudential Insurance have stopped sponsoring mega-sports events.Sponsoring agencies strongly deplore the fact that sponsoring public entertainment is a waste of time, money and effort.
Another term for “cause marketing” is known as: Group of answer choicesTransformational philanthropySponsorship philanthropySocial philanthropyConsumption philanthropy
Our programmes and certifications are valued and renowned globally for several thousands of dollars. Thanks to our partnership with Mastercard Foundation we are able to offer you access to world-class programme training on full sponsorship.Why should we consider you for this full sponsorship? *
Upgrade your grade with Knowee
Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.