The question below contains a paragraph followed by alternative summaries. Choose the alternative that best captures the essence of the paragraph.What exactly do advertisers get out of sponsoring public entertainment? Does it boost their sales? Does it enhance the company image in a way that's measurable at the bank? A question mark hangs over this issue. Sponsors are evidently beginning to mutiny on the bounty. Volvo, the car people, has pulled out of international Grand Masters tennis which they bank-rolled for years. This followed closely on Virginia Slims cigarette dismantling a long-standing association with women’s tennis. Now Prudential Insurance has told world cricket that it's been fun but that they've got to go.Though advertisers always believe in long term participation, they feel that sponsoring public entertainment does not help meet their goal: sales improvement.Agencies sponsoring public entertainment seem to have no evidence whether such sponsorship helped the brand and are moving away from it.Volvo, Virginia Slims Cigarette and Prudential Insurance have stopped sponsoring mega-sports events.Sponsoring agencies strongly deplore the fact that sponsoring public entertainment is a waste of time, money and effort.

Fill in the Blank QuestionFill in the blank question.In order to reinforce previous promotions of a product, advertising attempts to keep the product before the public.

In paragraph 13, how does the author develop the idea that a strong brand identity benefits many different types of companies? aby describing companies that are successful because they do not have any competitors bby giving an example of how one company found success through appealing to a specific audience cby highlighting the way celebrity partnerships can exclude less wealthy consumers dby emphasizing the struggles of companies who use fewer branding strategies

Which of the following scenarios best illustrates how a firm can use PR to facilitate positive associations with its brand?Multiple ChoiceA women's athletic wear maker is the sponsor of an all-female triathlon that raises money for breast cancer.A gas station's advertising campaign promises that it will always have the cheapest gas in the area.A car dealership runs a promotion in which customers who come to their lot will be entered in a raffle to win a new car.A grocery store creates a new app that allows shoppers to gain points by purchasing store brands.A large home improvement store encourages gardeners to shop early in the spring by offering increased discounts on lawn and garden supplies.

Which of the following is an example of how sales promotion tactics can impact marketing goals:*2 pointsA. Samuel purchases a new car after viewing a commercial.B. Fatima convinces customers that her software is superior to competitors.C. A soft drink company hosts a press conference to discuss its new flavor.D. Erica goes to a coffee shop every day in hopes of winning a contest.

In order to win a CASSIE for an advertising or promotional campaign there has to be a(n) ______.Multiple choice question.richly entertaining and illuminating campaignmeasurable effect of an increase in market sharedirect cause and effect relationship between the campaign and business resultsdirect cause and effect relationship between the campaign and communication and business results