Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?It will help the ad stand out and encourage people to click itIt will guarantee the ad appears at the top of the search resultsIt will increase the amount of users across your entire websiteIt can increase the quality score of your ad

Search engine marketing can also be called what?Pay-per-click advertisingOrganic advertisingSearch box marketingOne-click advertisingQuestion 2 of 423851274In an SEM auction, your Quality Score is based on which aspect of your ad?BidRelevanceWitLengthQuestion 3 of 423851274Fill in the blank:It's possible to determine how well a/an ___________ will perform without bidding on it.AuctionWebsiteKeywordAdvertQuestion 4 of 423851274What should your search ad have in order to promote more clicks?A call to actionA catchy headlineA close-up photoA social media link

What should your search ad have in order to promote more clicks?A call to actionA catchy headlineA close-up photoA social media link

Why do search ad extensions matter?The cost-per-click on ad extensions is lower than on a search ad headlineThey guarantee higher engagement for advertisersThey increase ad quality and drive lower conversion costsThey increase engagement and influence ad quality

Anna is a commercial photographer.She’s setting up SEM campaigns to draw more traffic to her site. She needs to make sure her ads are relevant, and she’s doing this by creating ad groups for each type of product.Take a look at the ad below:Wedding photographyCapture your special day with beautiful photographsCall to book your date now!Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?Select 4 Correct ResponsesBridal party photosCandid wedding photosBaby photoshootNewborn baby photographyProfessional website photos

1. Which three factors impact a Search ad's auction-time ad quality? 选择3个正确回答 • Bidding strategy • Expected clickthrough rate • Ad landing page experience • Ad Rank • Ad relevance 2. Which searches can an ad show for broad match keyword "car window repair?" 选择2个正确回答 • second-hand cars for sale • replace car window • automobile glass replacement • cars for sale 3. You're working on a Google Search ad that's not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad? • Increasing the trustworthiness of the website. • Modifying the ad's landing page to load faster. • Changing the call-to-action message of the ad. • Reducing the bid rate on the ad. 4. After running a Google Search Ads campaign for several months, Meredith notices sales of her advertised products are starting to lag. She checks her Google Ads Recommendations page and notices that her campaign's optimization score is 22%. What does this score tell Meredith about her Google Search Ads campaign? • The campaign's budget needs to be raised by 22% to be fully optimized. • 22% of the revenue she allocates to her campaign is being used in the wrong areas. • Her campaign is being outperformed by 78% of businesses like hers. • The campaign could be improved by 78% if the listed recommendations are followed. 5. Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using? • Maximize clicks • Target impression share • Target cost-per-acquisition (tCPA) • Target return on ad spend (tROAS) 6. In which two ways does optimization score help marketers succeed? 选择2个正确回答 • It speeds up the implementation for enhancements to campaigns. • It determines which campaigns should be prioritized for improvements. • It documents campaign budget for marketing teams. • It uses Google AI to plan campaigns without any need for input. 7. Assets help give users which two things they want to get out of their search queries? 选择2个正确回答 • They provide product and service comparisons. • They provide relevant information. • They provide attractive imagery. • They provide information based on their moment. 8. What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together? 选择2个正确回答 • Removing the need for marketers to optimize Search campaigns • Automatically creating headlines in response to content on advertisers' websites • Time savings that allow you to reinvest in your most important marketing priorities • Reaching the right user at the right price with relevant ads 9. How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign? • It's better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior. • It's better because the failure to bid efficiently cane make you miss valuable conversions.