Which of the following brand strategy is helpful in introducing a new product into the market under the roof of existing brand?*Brand PositioningBrand IdentityBrandingBrand Extension
Question
Which of the following brand strategy is helpful in introducing a new product into the market under the roof of existing brand?*Brand PositioningBrand IdentityBrandingBrand Extension
Solution
The brand strategy that is helpful in introducing a new product into the market under the roof of an existing brand is Brand Extension. This strategy allows a company to leverage its existing brand recognition and reputation when launching a new product or service. This can reduce the risk and cost associated with trying to build a brand from scratch.
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