Industry roles in marketingLet’s say a company decides to launch a new product as a sub-brand of an existing brand. Who amongst the following would be in charge of designing a marketing strategy for it?Brand ManagerMarketing HeadBrand ConsultantMarket Researcher
Question
Industry roles in marketingLet’s say a company decides to launch a new product as a sub-brand of an existing brand. Who amongst the following would be in charge of designing a marketing strategy for it?Brand ManagerMarketing HeadBrand ConsultantMarket Researcher
Solution
In this scenario, the responsibility of designing a marketing strategy for the new product as a sub-brand of an existing brand would typically fall under the role of the Brand Manager. The Brand Manager is responsible for overseeing the development and execution of marketing strategies for a specific brand or product line. They work closely with various teams, such as marketing, sales, and product development, to ensure the successful launch and promotion of the new product. While the Marketing Head may provide guidance and input, the Brand Manager is typically the one directly responsible for creating and implementing the marketing strategy. The Brand Consultant may be involved in providing expert advice and recommendations, but they may not have the direct responsibility for designing the strategy. The Market Researcher, on the other hand, would primarily focus on gathering and analyzing market data and consumer insights to inform the marketing strategy, but they may not be directly responsible for designing the strategy itself.
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