Lily has decided to use some of her social media budget for targeted Facebook adverts.She's keen to take her vintage clothing business global and wants to reach a wider audience, so which groups should her advertisements be targeted at?Select All Correct ResponsesUsers who have posted about buying vintage clothesUsers who have ‘liked’ vintage clothingUsers who live within 20 miles of Lily's shopUsers who live in countries that she’d be happy to mail her products to

A marketer that uses social media sites to engage potential customers is most likely targeting which demographic group?Multiple ChoiceGeneration ZGeneration XSilent GenerationMillennialsBaby Boomers

Anna is a commercial photographer.She’s setting up SEM campaigns to draw more traffic to her site. She needs to make sure her ads are relevant, and she’s doing this by creating ad groups for each type of product.Take a look at the ad below:Wedding photographyCapture your special day with beautiful photographsCall to book your date now!Can you help Anna by eliminating the keywords that wouldn’t be relevant to her ad?Select 4 Correct ResponsesBridal party photosCandid wedding photosBaby photoshootNewborn baby photographyProfessional website photos

A digital marketing agency is developing a new campaign for a client who is launching a new line of luxury watches. The client wants to target a specific group of wealthy professionals who are interested in luxury fashion and lifestyle products. The marketing agency is considering using targeted campaigning to reach this audience. How might the marketing agency use targeted campaigning to reach the client's target audience? Group of answer choices By placing ads on social media platforms that target users based on their interests and demographics By using direct mail to send promotional material to all addresses within the client's service area By making cold calls to potential customers who have not expressed interest in the client's products By sending mass emails to all subscribers on the client's email list

If your business’ potential target audience is baby boomers and millennials, which of the following social media platforms should you advertise on?(Required)FacebookPinterestInstagramSnapchat

Lily has drafted a number of different posts for her social media accounts.Can you match the post to the best social network for each of the following scenarios?Question 1 of 323851274Vintage Lily is looking for a carpenter to create a bespoke counter top for our vintage clothing shop; contact me for detailsInstagramLinkedinFacebookQuestion 2 of 323851274Loving these recent photos of the new range by my fantastic photographer friend RaeInstagramLinkedinFacebookQuestion 3 of 323851274So excited about our first ever after-hours vintage fashion show on Thursday at 7 p.m. – join us?InstagramLinkedinFacebook