During the decline stage of the product life cycle, Blank______ who have not yet tried the product or service will be entering the market for the first time.Multiple choice question.innovatorsmarketerslaggardsearly adopters
Question
During the decline stage of the product life cycle, Blank______ who have not yet tried the product or service will be entering the market for the first time.Multiple choice question.innovatorsmarketerslaggardsearly adopters
Solution
The correct answer is "laggards". During the decline stage of the product life cycle, laggards, who are typically skeptical of change and new products, will be entering the market for the first time. They are the last group to adopt a new product or service.
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