In terms of their place on the diffusion of innovation curve, innovators are the Blank______ category of consumers.Multiple choice question.majorityfirstthird second

Along the diffusion of innovation curve, Blank______ make up the second group of consumers to adopt an innovation; they tend to be leaders in a social setting.Multiple choice question.early adopterspioneersinnovatorsearly majorityfirst movers

The diffusion of innovation model identifies 5 categories of product adopters with the first category of adopters being innovators. True False

Those consumers who enter the market for the first time during the decline stage are known as Blank______.Multiple choice question.late majoritylate adopterslaggardsinnovators

During the decline stage of the product life cycle, Blank______ who have not yet tried the product or service will be entering the market for the first time.Multiple choice question.innovatorsmarketerslaggardsearly adopters

The process by which the use of an innovation, whether it be a product or service, is spread throughout a market group over time and over various categories of adopters, is known as Blank______.Multiple choice question.viral marketingthe product life cyclediffusion of innovationdistribution of product inventory