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How does demographic shifts affect businesses in the external environment?  A. Reduces market diversity  B. Increases workforce productivity  C. Influences consumer preferences  D. Limits globalization

Question

How does demographic shifts affect businesses in the external environment?  A. Reduces market diversity  B. Increases workforce productivity  C. Influences consumer preferences  D. Limits globalization

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Solution

Demographic shifts can have a significant impact on businesses in the external environment. Here's how:

A. Reduces market diversity: This is not typically a direct result of demographic shifts. However, if a certain demographic becomes dominant in a particular area, it could potentially lead to a reduction in market diversity. For example, if a city becomes predominantly populated by older people, businesses catering to younger demographics might struggle.

B. Increases workforce productivity: This is not necessarily a direct result of demographic shifts. Workforce productivity is influenced by many factors, including education, technology, and health. However, a shift towards a younger, more tech-savvy population could potentially increase productivity.

C. Influences consumer preferences: This is a significant way in which demographic shifts can affect businesses. Changes in the age, gender, ethnicity, or income level of a population can greatly influence consumer preferences and demand for certain products or services. For example, an aging population might increase demand for healthcare services, while a growing middle class might increase demand for luxury goods.

D. Limits globalization:

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