The Apple iPod was readily accepted by consumers in part because it was an easy way to listen to music anywhere, with substantial improvements over portable CD players. This is an example of a relative within the diffusion process.
Question
The Apple iPod was readily accepted by consumers in part because it was an easy way to listen to music anywhere, with substantial improvements over portable CD players. This is an example of a relative within the diffusion process.
Solution
The missing term in your statement is "advantage". The full sentence would read: "The Apple iPod was readily accepted by consumers in part because it was an easy way to listen to music anywhere, with substantial improvements over portable CD players. This is an example of a relative advantage within the diffusion process."
The term "relative advantage" is often used in the context of the diffusion of innovation theory, which seeks to explain how, why, and at what rate new ideas and technology spread. A relative advantage is the degree to which an innovation is perceived as being better than the idea it supersedes. In this case, the iPod had a relative advantage over portable CD players due to its ease of use and portability.
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