A count of how often a consumer is exposed to a promotional message is known as , while the percentage of the target market that has been exposed to the promotional message at least once during a specific period is known as .
Question
A count of how often a consumer is exposed to a promotional message is known as , while the percentage of the target market that has been exposed to the promotional message at least once during a specific period is known as .
Solution
The count of how often a consumer is exposed to a promotional message is known as "Frequency", while the percentage of the target market that has been exposed to the promotional message at least once during a specific period is known as "Reach".
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