Whereas consumer promotions are based more on advertising, B2B sales are based on Blank______.Multiple choice question.technologyword-of-mouthreputationpersonal selling

What is the main factor that differentiates the consumer market from the B2B market?Multiple choice question.the end use of the productthe decision-making used to buy the producthow the product is marketedthe price of the product

One reason that the B2B market is larger than the consumer market is that Blank______.Multiple choice question.they all buy locallythey all buy from foreign supplierslarge businesses produce most of the goods and servicesthey purchase only what they need immediately

The consumer market differs from the B2B market in that the consumer market Blank______.Multiple choice question.has many customers but smaller purchaseshas closer relationships between marketers and buyersis geographically dispersed with buyers that are specifically trainedis an informal process that is geographically concentrated

Select all that applyWhy are B2B sales based on personal selling?Multiple select question.Few of these customers like advertisingLarge purchases cost more and are complexCustomers demand personal service for larger investmentsMore of these customers like advertising

Which of the following is not a feature that characterizes a major difference between most B2B and B2C sales?Group of answer choicessteps in the sales processlength of time required to completethe number of individuals involved in the decisionfinancial magnitude of the deal