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Which of the following is NOT a global pricing strategy?Question 3Answera.Set a uniform price everywhereb.Set a market-based price in each countryc.Set a promotional price during holidays

Question

Which of the following is NOT a global pricing strategy?Question 3Answera.Set a uniform price everywhereb.Set a market-based price in each countryc.Set a promotional price during holidays

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Solution

To determine which option is NOT a global pricing strategy, let's analyze each option step by step:

a. Set a uniform price everywhere:

  • This strategy involves setting the same price for a product in all markets, regardless of local economic conditions, costs, or consumer purchasing power. This is a global pricing strategy because it applies a consistent pricing approach across different countries.

b. Set a market-based price in each country:

  • This strategy involves adjusting the price of a product based on the local market conditions in each country. Factors such as local competition, consumer demand, and economic conditions are considered. This is also a global pricing strategy because it tailors the pricing to each specific market.

c. Set a promotional price during holidays:

  • This strategy involves offering discounts or special prices during holiday periods. While this can be part of a broader marketing strategy, it is not specifically a global pricing strategy. Promotional pricing is typically a short-term tactic used to boost sales during specific times and is not necessarily related to the global pricing approach.

Based on the analysis, the option that is NOT a global pricing strategy is:

c. Set a promotional price during holidays

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