22.Which of the following is NOT a price adjustment strategy? A. Segmented pricing B. Promotional pricing C. Free samples D. Geographical pricing
Question
22.Which of the following is NOT a price adjustment strategy? A. Segmented pricing B. Promotional pricing C. Free samples D. Geographical pricing
Solution
The answer is C. Free samples. This is not a price adjustment strategy. Instead, it's a promotional strategy used to introduce new products or to attract new customers. Price adjustment strategies like segmented pricing, promotional pricing, and geographical pricing involve changing the price to appeal to different types of customers, during different promotional periods, or in different locations, respectively.
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