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Jasmine is the director of marketing for a chain of clothing stores. She's been given a set budget and needs to drive as many potential customers to her website as possible.What automated bidding strategy should she use in her campaign?

Question

Jasmine is the director of marketing for a chain of clothing stores. She's been given a set budget and needs to drive as many potential customers to her website as possible.What automated bidding strategy should she use in her campaign?

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Solution

Jasmine should use the "Maximize Clicks" automated bidding strategy in her campaign. This strategy automatically sets your bids to help get as many clicks as possible within your budget. Here are the steps she should follow:

  1. Sign in to Google Ads.
  2. In the page menu on the left, click Campaigns.
  3. Click the name of the campaign you wish to edit.
  4. Click Settings in the page menu for this campaign.
  5. Click B

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