Which of the following refers to marketing and brand identity? Select all that apply.1 pointYou can have one without the otherA brand is the foundation of a successful digital marketing strategy, but digital marketing can also affect public perception of your brandMarketing efforts are permanent; brand identity changesMarketing efforts change, and brand identity is permanent

1. "You can have one without the other" - This statement is partially true. While you can technically have marketing without a brand identity, it's not recommended or effective. Similarly, you can have a brand identity without marketing, but it would be difficult for your brand to gain visibility and recognition without marketing efforts. So, this statement is somewhat true but not entirely accurate.

2. "A brand is the foundation of a successful digital marketing strategy, but digital marketing can also affect public perception of your brand" - This statement is true. A strong brand identity is indeed the foundation of a successful marketing strategy. At the same time, the way you market your brand can influence how the public perceives it.

3. "Marketing efforts are permanent; brand identity changes" - This statement is false. Marketing efforts are not permanent; they change and evolve based on market trends, consumer behavior, and other factors. On the other hand, a brand's identity is typically more stable and consistent, although it can also evolve over time.

4. "Marketing efforts change, and brand identity is permanent" - This statement is partially true. Marketing efforts do change, but brand identity is not always permanent. While the core values and mission of a brand typically remain the same, elements of its identity, such as its logo or tagline, can change over time.

So, the statements that refer to marketing and brand identity are the second one ("A brand is the foundation of a successful digital marketing strategy, but digital marketing can also affect public perception of your brand") and partially the first and fourth ones.