Customer value propositions typically fall into three broad categories, which include all of the following exceptMultiple Choicemarket shareproduct leadership.operational excellencecustomer intimacy

There are three value creating disciplines each of which requires the use of different resources and capabilities. They are:Group of answer choicesCustomer Intimacy, New product development and Supply chain relationshipsProduct leadership, Cost advantage, BrandingBrand Leadership, customer intimacy and differentiation.Customer intimacy, Product Leadership and Operational ExcellenceOperational excellence, Differentiation, Brand Leadership

Which category of the Marketing Mix allows marketers to communicate the value of their offering or their value proposition?Multiple ChoiceProductPricePlacePromotionDiversification

Which aspects separate a good value proposition from a great value proposition?Pick as many as apply.Group of answer choicespresence of emotional resonanceIdentifies the core target marketreflection of deeper consumer insightoffers a core reason customers will buy

Which aspect is important to a customer-centric value proposition?Group of answer choicesListing the technical specifications of the product.Emphasising the company's achievements.Focusing on how the product solves customer problems.Highlighting the impressive features of the product

The value proposition is executed through the marketing mix.Group of answer choicesTrueFalse