Question 6Which among these facts about the fashion online channel is right?1 pointFashion and luxury companies have resisted the e-commerce channel for a long time since it was associated with discounting and counterfeiting.The best performing format is the online multi-brand store.

True or False: Customers purchasing patterns will always match a companies’ preferred channel for selling its products.TrueFalse

True or False: Channels can create efficiency for consumers and brands.TrueFalse

trend of online shopping

Elite Fashion operates several social media profiles, including Facebook, Instagram, and TikTok. Through these profiles, its customers can express their needs and wants directly to the firm in response to its marketing communications. Which of the following characteristics of digital marketing is depicted in this scenario?Multiple Choiceinteractivitycreativitycontroladdressability

What is a key success factor for fast fashion retailers?1 pointA strong brand image thanks to an aspirational advertising campaignCustomer focus, efficient logistic system, and flexibilityA low price thanks to economies of scale in production