Popular clothing label, Uniqlo, engages influencers and pays them to post themselves wearing and reviewing their products on Instagram. Uniqlo also uses the influencers’ pictures and quotes in their Instagram and Facebook posts. What component of the promotional mix is Uniqlo using here?AdvertisingPersonal SellingSales PromotionPublic Relations

Question 8A lot of designer clothing companies will send free clothes to celebrities with hopes that the celebrities will wear their clothing in public and attract more customers to the brand. What mode of endorsement are these clothing companies trying to achieve?1 pointImperative modeImplicit modeExplicit modeCo-present mode

Without Labels, the name of a new thrift clothing retailer, has recently launched a campaign centered around sustainability. The campaign uses social media, print media, and billboards to encourage customers to come to the shop or to go online to donate 'gently-used clothes' and trade them in for equally 'gently-used replacements'. Which strategy does Without Labels use to communicate its message to potential customers?Multiple Choicemultimedia communicationintegrated marketing communicationpromotional mix communicationconcentrated marketing communicationsocial media marketing communication

The promotional mix can be used to: (1) inform prospective buyers about the benefits of the product; (2) __________; and (3) remind them later about the benefits they enjoyed by using the product. 1.explain how to use the product 2.inform customers of pricing changes 3.persuade them to try it 4.lure customers away from competitors’ products 5.inform customers of complementary offerings

Which element of the promotional mix is being used by a business that builds a display to show a new line ofproducts?*1 pointA. Personal sellingB. AdvertisingC. PublicityD. Sales promotion

Which is the most credible source of promotional element in the consumer's mind?Select one:a.Sales promotionb.Advertisingc.Personal sellingd.Public relations