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What is BATNA?Best Alternative to a Negotiated AgreementBest Alternative to a New ArgumentBetter Alternative to a New AgreementBest Agency to a Negotiated Agreement

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What is BATNA?Best Alternative to a Negotiated AgreementBest Alternative to a New ArgumentBetter Alternative to a New AgreementBest Agency to a Negotiated Agreement

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BATNA stands for "Best Alternative to a Negotiated Agreement". It is a term coined by Roger Fisher and William Ury in their 1981 book "Getting to Yes: Negotiating Agreement Without Giving In". BATNA refers to the most advantageous alternative that a negotiating party can take if negotiations fail and an agreement cannot be made. In other words, a party's BATNA is what a party's alternative is if negotiations are unsuccessful.

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