Consider the following customer persona:A 38-year-old woman who exercises regularly and does not think that she has enough time to cook meals after work.What component of the customer persona is missing?1 pointDemographicsBarrierCostGoal

Consider the following customer persona:Someone that wants to shop at a health-conscious grocery store, but does not think they have time to cook meals after work. What component of the customer persona is missing?0 / 1 pointGoalBarrierCostDemographic informationIncorrect

Which of the following is NOT typically included in a customer persona?Answer choicesSelect only one optionREVISITDemographic informationPsychographic informationCustomer behaviorsCompany's financial information

What is the first step in building a customer persona?Answer choicesSelect only one optionREVISITConduct researchCreate a fictional characterDefine the persona's goalsIdentify the persona's pain points

What is a customer persona?Answer choicesSelect only one optionREVISITA detailed description of a fictional person who represents a segment of your target audienceA real person who represents your target audienceA detailed description of your productA detailed description of your company

Which of the following is NOT a benefit of using customer personas?Answer choicesSelect only one optionREVISITBetter understanding of customer needsImproved product developmentDirect increase in salesMore targeted marketing