Which of the following is an example of a brand extension?Select one:a.The introduction of a premium version of an existing product with added featuresb.The creation of a completely new brand for a unique product offeringc.The development of a new product targeted at a specific market segmentd.A new product introduced under an existing brand name in a different product categoryClear my choice
Question
Which of the following is an example of a brand extension?Select one:a.The introduction of a premium version of an existing product with added featuresb.The creation of a completely new brand for a unique product offeringc.The development of a new product targeted at a specific market segmentd.A new product introduced under an existing brand name in a different product categoryClear my choice
Solution
To answer the question, we need to understand what a brand extension is. A brand extension refers to the use of an existing brand name to introduce a new product or product category.
Now, let's analyze the options provided:
a. The introduction of a premium version of an existing product with added features: This option does not involve the use of an existing brand name to introduce a new product or product category. Therefore, it is not an example of a brand extension.
b. The creation of a completely new brand for a unique product offering: This option involves the creation of a new brand, which means it is not using an existing brand name. Therefore, it is not an example of a brand extension.
c. The development of a new product targeted at a specific market segment: This option does not mention the use of an existing brand name. Therefore, it is not an example of a brand extension.
d. A new product introduced under an existing brand name in a different product category: This option involves the use of an existing brand name to introduce a new product in a different product category. This is an example of a brand extension.
Therefore, the correct answer is d. A new product introduced under an existing brand name in a different product category.
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