A firm that invests in an information system because it is a necessity of doing business does so because it is seeking to achieve which of the following business objectives? Customer intimacy Survival Competitive advantage Improved decision making Operational excellence
Question
A firm that invests in an information system because it is a necessity of doing business does so because it is seeking to achieve which of the following business objectives?
Customer intimacy
Survival
Competitive advantage
Improved decision making
Operational excellence
Solution
The firm is seeking to achieve the business objective of "Survival". Investing in an information system can be a necessity for doing business in today's digital age. Without such systems, a firm may not be able to operate efficiently or compete effectively, thus threatening its survival.
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