Albarran – Chapter 1Increased fragmentation and _______ of the media industries have eliminated the boundaries associated with studying traditional media.ASyndicationBDigitizationCDeregulationDDiversity

Albarran – Chapter 1What are the four predominate forces that impact the media economy?AGlobalization, conglomeration, regulation, and social aspectsBGlobalization, regulation, technology, and social aspectsCRegulation, conglomeration, politics, and technologyDRegulation, technology, politics, and social aspects

Albarran – Chapter 1According to Albarran, what are the levels of activity across which media firms operate? (Select all that apply.)AIndividualBGlobalCNationalDHousehold

Doyle – Chapter 1What has been the single most transformative impact on media industries and markets?AFreemiumBDigitizationCMobile devicesDSocial media

Mediatization, described by Lindgren (2017, p. 21) as "how media have become an increasingly entangled part of our realities" is exemplified by:Group of answer choicesthe tendency of our charging cables to get tied in knotsthe fact that there are many more media production companies than in pre-digital timesthe ubiquity of media communications in our daily lives

Most of the mass media are currently in which stage?Group of answer choicesInnovationDeclineAdaptationPenetration