Albarran – Chapter 1According to Albarran, what are the levels of activity across which media firms operate? (Select all that apply.)AIndividualBGlobalCNationalDHousehold

What do most media firms have in common in their operations?AProductionBPackagingCDistributionDAll of the above

Albarran – Chapter 1What are the four predominate forces that impact the media economy?AGlobalization, conglomeration, regulation, and social aspectsBGlobalization, regulation, technology, and social aspectsCRegulation, conglomeration, politics, and technologyDRegulation, technology, politics, and social aspects

Albarran – Chapter 1Increased fragmentation and _______ of the media industries have eliminated the boundaries associated with studying traditional media.ASyndicationBDigitizationCDeregulationDDiversity

Media businesses now begin by identifying the needs of a(n)                                , then develop                                .Group of answer choicesaudience; contentdemographic; marketing strategyaudience; advertisingdemographic; advertising

Doyle – Chapter 1What has been the single most transformative impact on media industries and markets?AFreemiumBDigitizationCMobile devicesDSocial media