Third HorizonWhich one of the following services can be regarded as the result of Uber’s third horizon planning?UberX and UberPOOLUberEATS and a Visa cardUberX and UberEATSUberPOOL and UberEATS✕ IncorrectFeedback:Is UberPOOL a way for Uber to enter a new sector or business?

Third HorizonAirbnb’s third horizon planning would be dynamic. Which one of the following describes Airbnb’s third horizon activity?To invest heavily on its app features to provide ease of booking to customers.To include facilities like restaurant bookings.To provide customers with a heavy discount on homestays on every 10th booking made by them.To become an all in one travel platform and partner with other brands to promise a wholesome experience.

Uber is going to expand into grocery; what needs to be done in the marketplace?

The greatest strategy-shaping impact on emerging on-demand transportation providers, such as Uber and Lyft, is most likely to beMultiple ChoiceApple launching a global network of driverless cars, buses, and trucks on demand via mobile app.Greyhound developing and marketing a mobile app for customers to purchase intercity bus tickets.Tesla and ZipCar announcing a joint venture for electric automobile sharing services.Amazon launching a mobile delivery service via drones.

As a market challenger brand, what other recommendations would you propose for Aldi moving forward in 2024?  Are there other potential segments to target or a different positioning strategy which could be feasible for Aldi given the current cost of living crisis?

Uber’s mission statement is “We ignite opportunity by setting the world in motion.” As Uber expands into food delivery (Uber Eats), freight (Uber Freight), transporting medical patients (Uber Health), and business rides (Uber for Business), is the mission statement still suitable for all of these business lines? What would prompt Uber to change the mission statement? Explain each item called out in Porter’s Five Forces Model. How might an organization use this model?