Which of the following sectors is particularly reliant on media relations because they do not have the resources for traditional advertising campaigns to publicise their messages?Group of answer choicesCorporateGovernment or public sectorNot for profits (NFPs)

Nonpersonal communications that a firm makes for the purpose of promoting positive relations with its stakeholders are referred to as ______.Multiple choice question.advertising pufferysocial mediapublic relationssales promotions

Public relations is a good alternative to advertising because Blank______.Multiple choice question.publicity is always positivepublicity is a very controllable source of promotionpublicity can never have a negative effectmany news organizations are searching for new stories

What do most media firms have in common in their operations?AProductionBPackagingCDistributionDAll of the above

Why is media coverage important in media relations? Group of answer choicesBecause it provides third party legitimacy and credibility, and is a cost-effective practice compared to advertisingBecause it can be manipulated by organisations for their own purposesBecause it’s free

Media businesses now begin by identifying the needs of a(n)                                , then develop                                .Group of answer choicesaudience; contentdemographic; marketing strategyaudience; advertisingdemographic; advertising