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Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?Consideration-focused biddingConversion-focused biddingAwareness-based biddingRevenue-focused bidding

Question

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?Consideration-focused biddingConversion-focused biddingAwareness-based biddingRevenue-focused bidding

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Solution

Enhanced cost-per-click (ECPC) is a type of automated bidding strategy that is Conversion-focused bidding.

Here's a step-by-step explanation:

  1. Automated bidding strategies in Google Ads are designed to maximize certain types of performance.

  2. Enhanced cost-per-click (ECPC) is a strategy that automatically adjusts your manual bids for clicks that seem more or less likely to lead to a sale or conversion on your website.

  3. Therefore, ECPC is focused on conversions, i.e., getting the user to take a specific action on your site, such as making a purchase or filling out a form.

  4. So, ECPC falls under the category of Conversion-focused bidding.

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