What are the most common bidding strategies? Select all that apply.1 pointCost-per-platform (CPP)Cost-per-action (CPA)Cost-per-click (CPC)Cost-per-thousand impressions (CPM)

Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?Consideration-focused biddingConversion-focused biddingAwareness-based biddingRevenue-focused bidding

Match each auto-bidding strategy to the right campaign goal. Target CPA Target Impression Share Maximize clicks Target ROASConversionsVisibilityRevenueTraffic

If Khushi is running a Google Ads campaign for an eCommerce website and wants to increase the number of conversions, which bidding strategy should she use?Cost-per-acquisition (CPA) biddingCost-per-click (CPC) biddingTarget return on ad spend (ROAS) biddingCost-per-mille (CPM) bidding

You are running an online ad campaign for your eCommerce website & your primary goal is to encourage users to make a purchase. Which bidding strategy should you choose for a Performance Max campaign?ConversionsTarget Cost Per Action (tCPA)Both of theseNone of these

Which type of automated bidding strategy is Target return on ad spend (ROAS)?Awareness-based biddingConsideration-focused biddingConversion-focused biddingRevenue-focused bidding