Strengths: Expertise in Athletics: Colin's background as a former track athlete and Physical Education teacher, coupled with Ed's experience as a hockey player and runner, provides Athlete's Warehouse with knowledgeable staff capable of offering expert advice to customers, especially regarding athletic footwear and clothing. This expertise gives the store a competitive advantage in providing quality products tailored to customers' needs. Established Supplier Contacts: Through Colin's previous roles and connections, Athlete's Warehouse has already initiated relationships with suppliers. This allows the store to access a variety of sporting goods, including jackets, uniforms, skis, and popular brands like ASICS. These established supplier contacts can ensure a consistent inventory of high-quality products, enhancing the store's reputation among customers. Identified Target Market Gap: Colin and Ed have identified a gap in the market, particularly in Grand Falls, where no other stores offer a similar mix of quality athletic footwear and clothing along with knowledgeable staff. By catering to the needs of people between the ages of 13 and 34 involved in athletic endeavors, Athlete's Warehouse can capitalize on this untapped market segment and potentially establish itself as the go-to destination for sports enthusiasts in the area. Weaknesses: Financial Constraints: The initial closure of the Comer Brook store and the financial challenges faced by The Fitness Factory indicate potential weaknesses in managing cash flow and sustaining profitable operations. Colin's inability to support himself full-time with the income generated from The Fitness Factory highlights the financial vulnerability of the business. This indicates a weakness in financial management and the need for careful planning to ensure the sustainability of Athlete's Warehouse. Limited Management Resources: Colin's previous commitments and Ed's uncertainty about investing his retirement savings raise concerns about the availability of dedicated management resources for Athlete's Warehouse. With Colin splitting his time between managing the store and following up on high school contracts, and Ed's reluctance to commit fully due to financial concerns, the store may lack the consistent and focused leadership needed for success. Location Challenges: The closure of the Comer Brook store due to location-related issues suggests that Athlete's Warehouse may face similar challenges in selecting an appropriate location in Grand Falls. The decision between a downtown space and one in Exploits Valley Mall presents trade-offs in terms of visibility, foot traffic, and lease costs. Choosing the wrong location could hinder the store's ability to attract customers and generate sufficient sales. Opportunities: Growing Market: The economic growth in Grand Falls, indicated by increased employment opportunities and rising average family income, presents an opportunity for Athlete's Warehouse to tap. Assessment form Aspect 1 Aspect 1 Element 1: The strengths are correctly analyzed from the case study and are internal. Comment Aspect 2 Element 2: The weaknesses are correctly analyzed from the case study and are internal. Comment Aspect 3 Element 3: The opportunities are correctly analyzed from the case study and are external. Comment Aspect 4 Element 4: The threats are correctly analyzed from the case study and are external. Comment Aspect 5 Element 5: Provided an overall evaluation of the organization based on the SWOT analysis Comment Aspect 6 Element 6: Writing is clear. Used appropriate grammar and writing to express ideas. Comment Aspect 7 Element 7: Paper is 2 pages in length, not including the title and reference pages. Comment Aspect 8 Element 8: All references cited in APA format, with a source list. Comment Overall feedback Feedback for the author Comment

Written Assignment Unit 5 Assessed submission Case study-Athlete's warehouse (A) submitted on Sunday, 12 May 2024, 10:35 AM • Written assignment 5.docx • Strengths: • • Expertise in Athletics: Colin's background as a former track athlete and Physical Education teacher, coupled with Ed's experience as a hockey player and runner, provides Athlete's Warehouse with knowledgeable staff capable of offering expert advice to customers, especially regarding athletic footwear and clothing. This expertise gives the store a competitive advantage in providing quality products tailored to customers' needs. • • Established Supplier Contacts: Through Colin's previous roles and connections, Athlete's Warehouse has already initiated relationships with suppliers. This allows the store to access a variety of sporting goods, including jackets, uniforms, skis, and popular brands like ASICS. These established supplier contacts can ensure a consistent inventory of high-quality products, enhancing the store's reputation among customers. • • Identified Target Market Gap: Colin and Ed have identified a gap in the market, particularly in Grand Falls, where no other stores offer a similar mix of quality athletic footwear and clothing along with knowledgeable staff. By catering to the needs of people between the ages of 13 and 34 involved in athletic endeavors, Athlete's Warehouse can capitalize on this untapped market segment and potentially establish itself as the go-to destination for sports enthusiasts in the area. • • Weaknesses: • • Financial Constraints: The initial closure of the Comer Brook store and the financial challenges faced by The Fitness Factory indicate potential weaknesses in managing cash flow and sustaining profitable operations. Colin's inability to support himself full-time with the income generated from The Fitness Factory highlights the financial vulnerability of the business. This indicates a weakness in financial management and the need for careful planning to ensure the sustainability of Athlete's Warehouse. • • Limited Management Resources: Colin's previous commitments and Ed's uncertainty about investing his retirement savings raise concerns about the availability of dedicated management resources for Athlete's Warehouse. With Colin splitting his time between managing the store and following up on high school contracts, and Ed's reluctance to commit fully due to financial concerns, the store may lack the consistent and focused leadership needed for success. • • Location Challenges: The closure of the Comer Brook store due to location-related issues suggests that Athlete's Warehouse may face similar challenges in selecting an appropriate location in Grand Falls. The decision between a downtown space and one in Exploits Valley Mall presents trade-offs in terms of visibility, foot traffic, and lease costs. Choosing the wrong location could hinder the store's ability to attract customers and generate sufficient sales.

SWOT Analysis of Athlete's Warehouse In the Athlete's Warehouse case study, Colin and Ed Power are considering establishing a specialized sports shoe and clothing store in Grand Falls, Newfoundland. Conducting a SWOT analysis can provide valuable insights into the potential success of this business venture by examining its internal strengths and weaknesses, as well as external opportunities and threats. Strengths One of the primary strengths of Athlete's Warehouse is its experienced management. Colin Power's background as a Physical Education teacher and his experience with sporting goods supply provide a strong foundation for the business. His past involvement in competitive sports and established supplier contacts from Ottawa can significantly benefit the store (Howse, 1992). Additionally, the customer service provided by Colin and Ed, who both have extensive knowledge about sports and athletic products, particularly running shoes, stands out. This expertise allows them to offer specialized advice to customers, enhancing satisfaction and loyalty, which is a significant competitive advantage over other stores that lack such specialized knowledge (Howse, 1992)—furthermore, Athlete's Warehouse benefits from existing inventory and low initial costs. The inventory worth $12,000 from the closed Comer Brook store and an old cash register reduces the initial investment required, thereby minimizing financial risk (Howse, 1992). Weaknesses Despite these strengths, the business faces several internal weaknesses. High operating costs are a significant concern, as the need for consistent staffing, including part-time employees, increases labor expenses. The potential high rent in prime locations like the Exploits Valley Mall also adds to the financial burden, impacting overall profitability (Howse, 1992). Another area for improvement is the business's dependence on Colin's availability. The business model heavily relies on Colin's management and presence, and his previous commitments indicate that the business's success is closely tied to his direct involvement (Howse, 1992). Additionally, Athlete's Warehouse has limited brand recognition compared to established competitors like B & B Sports and Sports Experts. Building a strong brand presence will require significant marketing efforts and time (Howse, 1992). Opportunities Externally, there are several opportunities that Athlete's Warehouse can capitalize on. The growing interest in fitness and health provides a ripe market for high-quality athletic footwear and apparel. This trend can drive demand and create a steady customer base, particularly among the target 13- to 34-year-olds (Howse, 1992). Furthermore, the economic growth in Grand Falls, with the primary employer, Abitibi Price Paper, operating at total capacity and a significant construction project at the Central Newfoundland Regional Health Centre, indicates a favorable economic environment. This growth can lead to higher disposable.

3. Good Sports Limited is an independent sports goods retailer owned and operated by two partners, Alan and Bob. The sports retailing business in the UK has undergone a major change over the past ten years. First of all the supply side has been transformed by the emergence of a few global manufacturers of the core sports products, such as training shoes and football shirts. This consolidation has made them increasingly unwilling to provide good service to the independent sportswear retailers too small to buy in sufficiently large quantities. These independent retailers can stock popular global brands, but have to order using the Internet and have no opportunity to meet the manufacturer’s sales representatives. Secondly, UK’s sportswear retailing has undergone significant structural change with the rapid growth of a small number of national retail chains with the buying power to offset the power of the global manufacturers. These retail chains stock a limited range of high volume branded products and charge low prices the independent retailer cannot hope to match. RequiredProvide the partners with a short report on the advantages and disadvantages to Good Sports of developing an e-business strategy and the processes most likely to be affected by such a strategy

Analyse one piece of information a sports shoe retailer needs from market research before opening a new store.

Nike's strength is in designing and marketing athletic shoes and Apple's is in marketing innovative electronics. These are examples of each company's:Multiple choice question.organizational purposemission statementcore competencylargest cost center