Read the following news published in the Hindu Newspaper and answer the following questions given below:I Read the following text and answer thequestions given below: ‘Jingle is a famous chain selling a large variety ofproduct in the Indian market. Their products include chips, biscuits, sweetsand squashes. It charges a comparatively higher price than its competitors asit sells quality products. Besides, it offers regular discounts to itscustomers and easy credit terms to its retailers. It has five of its own retailshops. It also sells its products through various grocery stores so that theproducts are made available to customers at the right place, in right quantityand at the right time. It regularly uses different tools to increase its sales.But it is also concerned about the impact as the potential customers or theprospects can’t be delivered the message compulsively. So, there is one schemethe company has decided to launch where chips will be provided with anadditional cold drink for a particular time period. It not only satisfies itscustomers but also provides employment to handicapped people.9. The above para describes the combination of variables used by ‘Jingle’ to prepare its market offering. The combination of variables used by ‘Jingle’ to prepare its market offering is termed as ………… 1 pointPromotion mixSales mixPrice mixMarketing mix10.“It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time” Identify the element of marketing mix stated above. 1 pointProductPricePlacePromotion11. Identify the sales promotion technique decided to be used by “Jingle” 1 pointProduct combinationRebateQuantity plusUsable benefits12. “It charges a comparatively higher price than its competitors as it sells quality products”. Identify the element of marketing mix stated above.1 pointProductPricePlacePromotion
Question
Read the following news published in the Hindu Newspaper and answer the following questions given below:I Read the following text and answer thequestions given below: ‘Jingle is a famous chain selling a large variety ofproduct in the Indian market. Their products include chips, biscuits, sweetsand squashes. It charges a comparatively higher price than its competitors asit sells quality products. Besides, it offers regular discounts to itscustomers and easy credit terms to its retailers. It has five of its own retailshops. It also sells its products through various grocery stores so that theproducts are made available to customers at the right place, in right quantityand at the right time. It regularly uses different tools to increase its sales.But it is also concerned about the impact as the potential customers or theprospects can’t be delivered the message compulsively. So, there is one schemethe company has decided to launch where chips will be provided with anadditional cold drink for a particular time period. It not only satisfies itscustomers but also provides employment to handicapped people.9. The above para describes the combination of variables used by ‘Jingle’ to prepare its market offering. The combination of variables used by ‘Jingle’ to prepare its market offering is termed as ………… 1 pointPromotion mixSales mixPrice mixMarketing mix10.“It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time” Identify the element of marketing mix stated above. 1 pointProductPricePlacePromotion11. Identify the sales promotion technique decided to be used by “Jingle” 1 pointProduct combinationRebateQuantity plusUsable benefits12. “It charges a comparatively higher price than its competitors as it sells quality products”. Identify the element of marketing mix stated above.1 pointProductPricePlacePromotion
Solution
The combination of variables used by 'Jingle' to prepare its market offering is termed as the marketing mix.
The element of marketing mix stated in the sentence "It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time" is Place.
The sales promotion technique decided to be used by "Jingle" is Product combination.
The element of marketing mix stated in the sentence "It charges a comparatively higher price than its competitors as it sells quality products" is Price.
Similar Questions
Identify the element of the marketing mix primarily discussed in the statement, "The restaurant is renowned for its authentic North Indian cuisine."ProductPricePlacePromotion
Question 3 of 10What is involved in the marketing of a product or good?A.AdvertisementsB.PackagingC.DistributionD.All of the above
Extended Response Business Report ‘The Influence of Marketing’, 1000 words with Apple and McDonald's case study examples for HSC syllabus Influences on Marketing Factors influencing customer choice – psychological, sociocultural, economic, government Consumer laws – Deceptive and misleading advertising – Price discrimination – Implied conditions – Warranties Ethical – truth, accuracy, and good taste in advertising, products that may damage health, engaging in fair competition, sugging
The app for the grocery retail chain Whole Foods informs consumers when they are near one of their stores and even detects when they are visiting a competitor's store, at which point it sends them messages to lure them back to Whole Foods. This illustrates the concept of ______ in the marketing mix.Multiple choice question.placepriceproductpromotion
10 Analyse one role of product packaging in promotion.
Upgrade your grade with Knowee
Get personalized homework help. Review tough concepts in more detail, or go deeper into your topic by exploring other relevant questions.