True or False: A retail store's objective in the information search stage is to limit the customer's search to its store or website, which will increase the store's conversion rate.

Unique Features of E-Commerce Technology include large increases in information density and the total amount and quality of information available to all market participants. Which item is NOT an effect of increases in information density:Marketplace removed from temporal, geographic locations to become “marketspace”Greater cost transparencyGreater price transparencyEnables merchants to engage in price discrimination

Which of the following is not included in market optimization?Conversion rate by market channelLanding page improvementsFind business objectives, match, and measure themOptimize allocation of marketing budget

The important characteristics of retailers are the same in every industry.True false question.TrueFalse

Since customers who go to retail stores often know what they want or have a purpose to being at the store in the first place, sellers do not have to do much prospecting or qualifying in the B2C selling environment.True false question.TrueFalse

Question 3As a manager of an online fashion store, you’re concerned about customers adding items to their cart but not completing purchases. How can data science assist you in solving this problem and boosting conversion rates?1 pointUsing drones for faster product delivery.Analyzing customer behavior to find reasons for cart abandonment and applying strategies to address them.Changing the website’s appearance for better visuals.Running a social media campaign to attract more visitors.