Question 1 of 123851274Eric sells fruit and veg online and is using SEO to improve where he ranks in search engine results. He’s researched what people search for to get to his website, and he’s created content to match it.Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time.Which advice should he not take?Select 2 Correct ResponsesContract an agency offering top organic search positionsDon’t change your keywords as it confuses search enginesStay up to date with search engine changesRead about the trends in your industry and use them to create content for your pageGet opinions from your customers on what might be missing from you

Eric sells fruit and veg online and is using SEO to improve where he ranks in search engine results. He’s researched what people search for to get to his website, and he’s created content to match it.Eric’s SEO work doesn’t stop there though. He’s been talking to some friends and they’ve all offered him advice about how he should keep up with SEO over time.

Kaizad runs an online fitness coaching business and wants to rank higher on search engine results pages (SERPs) for keywords related to his niche. Which SEO tactic should Kaizad prioritize to improve his website's ranking?Acquiring backlinks from reputable fitness-related websitesSending out weekly newsletters to his email subscribersDesigning visually appealing graphics for his websitePosting daily updates on his business's social media profiles

Question 1 of 123851274Eric is optimising his fruit and veg website for SEO and would like to improve his ‘long tail’ keywords.Which of these sets of words contains an example of long tail keywords?Maris piper potatoesPotato, potatoes, farm potatoes, organic potatoesBuy organic potatoes from a family farm

There are five parts of this exercise. Please complete all of them. Scenario: A shoe brand in Pakistan intends to optimize keywords on its various category web pages to improve its ranking on search engine result pages. The brand has hired you as an SEO expert to conduct keyword research, select keywords for specific categories, and write meta titles for the web page based on the selected keywords. Tasks: 1. Create an account on Google Ads and open keyword planner tool. 2. Select formal shoes category and search relevant keywords on Keyword Planner Tool. 3. Refine the keywords for “men” from “Gender”. 4. Select and highlight 5 keywords having minimum search volume of 100 per month. 5. Write meta title and meta description for 2 of the selected keywords. Guidelines: • You can select any shoe brand website in Pakistan and its product page. • You are required to perform tasks on Google keyword planner tool. • To refine keywords, select “men” from “gender” option under the refine section available on the right side of the keyword planner tool. • Write meta title within 50-60 characters and meta description within 150-160 characters. NOTE: 1. Create an MS Word file with screenshots of Task 1, 2, 3 & 4 and provide the solution of Task 5 in writing. 2. We will analyze your solution based on the steps that you would perform.

Question 1 of 123851274Mo is a plumber in Glasgow.He has a mobile-friendly website, and wants to make sure his site becomes more visible on the results page during a search.Which keywords do you think would work well for his mobile SEO?Select All Correct ResponsesLeaky tapBlocked sinkHow to fix a burst pipe in your bathroomLocal plumberPressure has failed in boiler, how can I fix it myself?Ubend fixWhy is my dishwasher making a gurgling sound?