Which type of distribution involves placing goods or services in as many outlets as possible, making it suitable for products consumers buy frequently or in a variety of locations?Question 1Answera.Exclusive distribution b.Selective distribution c.Intensive distribution

Sure, let's break down the question and the possible answers step by step:

1. Understanding the Question:

   • The question is asking about a type of distribution strategy.
   • The goal of this strategy is to place goods or services in as many outlets as possible.
   • This strategy is suitable for products that consumers buy frequently or in a variety of locations.

2. Analyzing the Options:

   • a. Exclusive distribution:
     • This strategy involves limiting the number of intermediaries to one or a few. It is often used for luxury or high-end products where the brand wants to maintain a certain image and control over the product.
     • Example: High-end fashion brands or luxury cars.
   • b. Selective distribution:
     • This strategy involves using more than one but fewer than all the intermediaries who are willing to carry the product. It is often used for products that require some level of service or support.
     • Example: Electronics or home appliances.
   • c. Intensive distribution:
     • This strategy involves placing the product in as many outlets as possible. It is suitable for products that consumers buy frequently and need to be available in many locations.
     • Example: Soft drinks, snacks, or everyday consumer goods.

3. Matching the Strategy to the Description:

   • The description in the question matches the characteristics of intensive distribution. This strategy aims to maximize product availability and is ideal for products that consumers purchase regularly and need to find easily.

4. Conclusion:

   • The correct answer is c. Intensive distribution.

So, the type of distribution that involves placing goods or services in as many outlets as possible, making it suitable for products consumers buy frequently or in a variety of locations, is c. Intensive distribution.