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List and describe the THREE (3) types of distributions that marketers can choose. Forwhat sort of products is each type of distribution generally used? (12 marks

Question

List and describe the THREE (3) types of distributions that marketers can choose. Forwhat sort of products is each type of distribution generally used? (12 marks

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Solution

  1. Intensive Distribution: This type of distribution strategy is used when the marketer wants their product to be available in as many outlets as possible. The goal is to saturate the market with the product. This strategy is typically used for convenience products such as soft drinks, newspapers, or candy where the purchase decision is made frequently and quickly, and the customer won't go out of their way to find the product.

  2. Selective Distribution: This strategy involves using a limited number of outlets in a geographical area to sell products. It is a strategy commonly used for products such as appliances, furniture, and certain brands of clothing. The goal is to sell products that consumers will take the time to compare with similar products and make an informed decision on.

  3. Exclusive Distribution: This strategy involves using a single outlet in a fairly large geographic area to sell the product. This is often used for high-end products and services, such as luxury cars, designer clothes, and high-end electronics. The goal is to maintain a high service level and a high-quality image.

Each of these distribution strategies is used for different types of products based on the buying behavior of the consumer and the nature of the product.

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