2.Question 2The total revenue generated by an ad campaign divided by the total ad spend (how much you spend on the ad campaign) is the formula for which KPI?1 pointReturn on Ad Spend (ROAS)Cost per leadAd Recall LiftCost per visit

1.Question 1The objective for your ad campaign is to promote awareness of your brand and get people to remember it. Which KPI will be most important for you to measure?1 pointAd Recall LiftConversion Rate Return on Ad Spend (ROAS)Cost per visit

5.Question 5Your ad objective or goal is to bring people to your online store and ultimately sell them your product. Which KPI will be most important for you to measure? 1 pointROAS (Return on Ad Spend)Cost per visit Ad Recall LiftCost per lead

6.Question 6You decide to run an ad campaign and create an objective to increase conversions on your website. Which KPI would accurately measure this objective? (Select all that apply)1 pointNumber of emailsROASNumber of purchasesNumber of website visits

What is ROAS (return on ad spend)?1 pointHow much revenue is gained versus how much was spentThe process of using concrete information about customer behaviors The average revenue generated by customers over a certain period of timeThe number of ads created by a business

Multiple Choice QuestionWhich of the following is the last step in building an advertising campaign?Multiple choice question.Measuring the effectiveness of the advertisingDefining objectivesIdentifying the target marketCreating advertisements