5.Question 5Your ad objective or goal is to bring people to your online store and ultimately sell them your product. Which KPI will be most important for you to measure? 1 pointROAS (Return on Ad Spend)Cost per visit Ad Recall LiftCost per lead

1.Question 1The objective for your ad campaign is to promote awareness of your brand and get people to remember it. Which KPI will be most important for you to measure?1 pointAd Recall LiftConversion Rate Return on Ad Spend (ROAS)Cost per visit

6.Question 6You decide to run an ad campaign and create an objective to increase conversions on your website. Which KPI would accurately measure this objective? (Select all that apply)1 pointNumber of emailsROASNumber of purchasesNumber of website visits

2.Question 2The total revenue generated by an ad campaign divided by the total ad spend (how much you spend on the ad campaign) is the formula for which KPI?1 pointReturn on Ad Spend (ROAS)Cost per leadAd Recall LiftCost per visit

Question 8In the awareness stage, why is it important to measure impressions, reach, and frequency?1 pointDigital marketers can find out how big an impact their ads are having and decide if they need to reevaluate their ad strategy.Digital marketers will need to grow their department if all three measurements are positive.The measurements from these three data points will determine a company’s overall success.Digital marketers will need to reevaluate their advertising budget if these three metrics are not improving

A retailer based in Europe is expanding to new locations in Asia and wants to introduce the brand to the new market. Which two ad objectives are appropriate for this retailer? (Select 2 Correct Responses)