10. The way your customers buy from you is very important, because if the buying experience is frustrating or difficult a customer may not even complete their first purchase, let alone return. So with this in mind which of the following statements might help your systems and processes?radio_button_uncheckedMake sure you keep accurate records of when a customer buys from you.radio_button_checkedReward customers with a customer loyalty program and / or recognise and reward staff behaviour that you want repeated.radio_button_uncheckedEnsure you have an 'absolutely no returns policy' in place and never waiver from this.
Question
- The way your customers buy from you is very important, because if the buying experience is frustrating or difficult a customer may not even complete their first purchase, let alone return. So with this in mind which of the following statements might help your systems and processes?radio_button_uncheckedMake sure you keep accurate records of when a customer buys from you.radio_button_checkedReward customers with a customer loyalty program and / or recognise and reward staff behaviour that you want repeated.radio_button_uncheckedEnsure you have an 'absolutely no returns policy' in place and never waiver from this.
Solution
The statement that might help your systems and processes is: "Reward customers with a customer loyalty program and / or recognise and reward staff behaviour that you want repeated."
This is because it encourages repeat business and fosters a positive buying experience. A customer loyalty program can incentivize customers to continue purchasing from you, and recognizing and rewarding desired staff behavior can ensure that your employees are providing the best possible service to your customers.
On the other hand, keeping accurate records of when a customer buys from you, while important for inventory and sales tracking, does not directly improve the customer's buying experience.
Lastly, having a strict 'no returns' policy could actually deter customers. If the buying experience is perceived as risky (i.e., they can't return an item they're not satisfied with), customers may be less likely to make a purchase.
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